The story of MobilePay


First year with MobilePay

Danske Bank launches a new app that makes money transfers easier. The app is named MobilePay, and users can initially transfer DKK 1,000 a day to each other. In December, MobilePay is also launched in Finland.

Friends at railway station paying with MobilePay.


have downloaded the app after the first few months.


The business expands

People love MobilePay, so we add functionality to the solution. MobilePay becomes usable in shops, webshops, apps and at supermarket checkouts.

App of the Year 2013

We land this award.

Kalles kaffe-logo

Kalles Kaffe is our very first business customer in Denmark.

Word of the Year

is MobilePay... cool!


The family grows

WeShare is born in late spring, and MobilePay has a baby sister app. In collaboration with Danske Bank, we create a solution for sellers of ‘Hus Forbi’, a street paper sold by homeless people – making it easier for them to sell the paper on the streets. Towards the end of the year, MobilePay welcomes a number of new partner banks in Denmark, providing a basis for a completely new way of doing things.

Family having fun in a park.

Burgers on the menu - Finland launches cooperation with McDonalds.


On our own feet

We launch subscription payments with MobilePay. Users only have to swipe once and the payment will automatically be executed. In Finland, an agreement is entered to offer subscription payments together with the largest Finnish newspaper Helsingin Sanomat. Towards the end of the year, MobilePay becomes a separate entity in Denmark. We get a new logo, new colours and start looking for a new home. 

Two men fishing and telking to each other.

And the award goes to…

WeShare! At the DIA and DDA awards WeShare took home 4 prizes.

1 million transactions

in Denmark in one and the same day.

Cashless festivals

MobilePay is at several of the summer festivals.


New friends in Finland and Denmark

The year starts well. The new MobilePay logo and colours are everywhere now – in the app and in shops. WeShare also gets a new logo. In Finland we are ready with a new exciting partnership with the Finnish retail giant S Group. In Denmark MobilePay joins forces with the amusement park Tivoli.

New about the new app design - MobilePay

4 million users

… now we dare to call MobilePay the biggest Danish made app.

MobilePay for collection boxes

We are introducing MobilePay Box – the first value added service in the app. With Box it becomes easy to be in charge of the collection box in the football club or at work etc.

Swipe MobilePay Sound

As the first Danish company ever our digital sound for sending and receiving money gets approved as a trademark.


Save time and money…

A report from The Danish Payment Council shows that MobilePay saves people time and the society millions of Danish kroner.

Transfer money to friends with MobilePay

100 billion DKK in transfers in 2019

The increased usage of MobilePay in stores and webshops has resolved in MobilePay passing 100 billion Danish crowns in transfers this year. The revenue from paid transactions increased by 60% and the number of stores with MobilePay payment has increased significantly to now 140,000 stores.

New friends in Europe

Together with six European mobile payment platforms we found the European Mobile Payment System Association (EMPSA). The ambitions is to make mobile payments possible cross-border.


MobilePay makes digital money gifts easy and fun to open

We now introduce MobilePay MoneyGifts. All MobilePay users can now send personal, wrapped money gifts in their MobilePay app – as a convenient alternative to cash. The main goal is to make it easier and more fun both to give and receive money gifts.

Corona virus strengthens mobile payments

On March 11, 2020, the corona virus shuts down Danish society. Especially, psysical stores are affected. Despite the corona virus, the use of MobilePay for online commerce is exploding. By the end of the summer, MobilePay is back in top form in all areas. And August breaks the monthly record. Overall, corona strengthens the perception of MobilePay as an indispensable, clean and user-friendly mobile payment solution.